Americans Are Planning Summer Travel Around Experiences, Events, and Purpose-Driven Getaways
Allianz Partners’ Global Travel Confidence Index finds concerts, festivals, sporting events, and experiential travel is driving vacation decisions this summer
Global Travel Defies Economic and Geopolitical Pressures as Experience-Led Holidays Surge
• Global travel intent remains robust at 74 %
• 42 % of global travelers plan to vacation domestically in 2026
• 77 % of global travelers concerned about the rising cost of travel
• 54 % of global travelers are likely to attend concerts, festivals or performing arts events during their trips, while 41 % plan to attend sporting events
• 1,572 Euro / $1,841 USD is the anticipated average global spend per person on a holiday this summer
Summer Travel Is On as Americans Cut Back Elsewhere to Fund Getaways
Despite ongoing economic uncertainty and rising costs, 85% of US travelers say they’re desperate for a vacation, according to the just-released 2026 Allianz Partners’ Global Travel Confidence Index*.
World Travel & Tourism Council Welcomes Allianz Partners as Industry Partner
The World Travel & Tourism Council (WTTC) is pleased to welcome Allianz Partners as its newest industry partner, further strengthening its global network of leading organisations shaping the future of Travel & Tourism.
Allianz Partners Survey Finds Eventgoers Are Enthusiastic about 2026 Ticketed Events, And Plan to Protect their Ticket Investment with Event Ticket Protection
New research reveals a shift in how consumers approach live event spending
with ticket protection now part of the plan.