Travel Advisors Share Customer Insights That Underpin Growing Travel Trends In New Survey

New Allianz Partners’ Survey Highlights Mexico, the Caribbean and Europe as Top Destinations and that Both Wellness and Adventure & Exploration Prompt Many Travelers to Book Trips   

Richmond, Virginia, May 29, 2024 A recent travel advisor survey from Allianz Partners USArevealed a number of new travel and business trends within the industry. Their responses highlight this year’s most-popular destinations, inspiration for travel and types of trips they are booking, the most popular travel group size and the social media platforms advisors use to engage with clientele.

The survey* of travel advisors included independent advisors, as well as those associated with a consortia, who are primarily focused on booking cruises, vacation packages and tours for their customers.

The top destinations for clients this year are in Mexico, Caribbean and Europe and advisors noted that cruises (79%) and full vacation packages (74%) are their most popular requests for bookings, though they are also supporting customers to coordinate tours (60%), lodging (57%), flights (52%), river cruises (47%), rental cars (29%) and even event and concert tickets (5%). Travel advisors’ typical size for bookings this year were evenly split between three-to-five people and two people, both at 42%.

More than half (53%) of advisors said their customers’ main motivation for travel was relaxation, supporting a trend Allianz Partners identified in their  2023 Vacation Confidence Index with younger generations prioritizing wellness and self-care in their travels. But not everyone is ready to chill as adventure and exploration followed at 40% for trip purpose or motivation, and only a small portion of advisors’ clients were traveling for a private special event (4%) such as a wedding or family reunion.

For interacting with prospective and current clients, travel advisors turn to Facebook (60%), followed by Instagram (8%) and LinkedIn (1%), while thirty percent of respondents said they do not use social media to connect.

Travel insurance also popped up as a trend, with 66% of travel advisor respondents reporting that they “always” (80% or more of the time) recommend Allianz Travel Insurance, and 86% reporting that Allianz Partners’ AgentMax Online is their preferred selling platform. Three in ten travel advisor respondents (31%) said they have been selling traveling insurance for 20-plus years [15% have been selling for past 10-20 years, 16% the last 5-10 years, 31% the last 5 years and 9% in the last year].

“Whether customers are setting out on a cruise or planning a sun-soaked getaway, destinations this year will be bustling with travelers who are making the most of their time away,” says Daniel Durazo, director of external communications at Allianz Partners USA. “We expect this summer will see an influx of travelers around the world, which is why travel insurance is an important consideration in the booking process. In a world of rising trip costs, travel insurance can protect against additional expenses caused by covered delays, lost baggage, medical emergencies and more, so we appreciate all that travel advisors do to educate their customers on the importance of travel protection while they’re helping clients plan their next travel adventure.”

Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz Partners and available travel policies, please visit

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*Methodology: This press release highlights results from an Allianz Partners survey of non-AAA travel advisors who sold an Allianz Travel Insurance policy in the last 12 months. The majority of respondents are over the age of 55, are working as independent advisors but are also associated with a consortia, book less than 10 trips per month, and are focused on cruises, vacation packages and tours. The survey ran from March 11, 2024, to March 28, 2024, and asked questions about purchasing behavior and upcoming plans. 

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About Allianz Partners
In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.