Almost Two-thirds of Americans Plan to Attend a Ticketed Event This Year

Off to the Races or the Great White Way, 63% of Americans Are Headed to A Ticketed Concert, Show or Sporting Event, Signaling a New, Long-Term Live Entertainment Trend

Richmond, Virginia, September 11, 2023 — A new survey from Allianz Partners USA is centering the spotlight on ticketed events and live entertainment as more Americans put concerts, sporting events and theatre performances back on the main stage. Data from the 15th Annual Vacation Confidence Index* shows that almost two-thirds (63%) of Americans expect to attend a ticketed event in 2023, while one in five (20%) expect to attend three events or more.

According to the ticket insurance and assistance company’s latest survey, 63% of Americans plan to attend at least one ticketed event this year, up 3 points from last year and 8 points from 2021, signaling continued interest in live engagements. A 20% demand for repeat performances is indicated by those who plan to attend three or more events (no change from last year, but up 4 points from 2021).

When asked what type of ticketed event they plan to attend, more than half (55%) said they will attend a concert, festival or performing arts event (a 2-point increase over last year), and 46% will cheer on their team at a sporting event (no change year over year, but up 3 points from 2021).

Young Americans (ages 18 – 34) are the most plugged in to entertainment with a resounding 78% (up 2 points from 2022) planning to attend at least one ticketed event this year. The survey also indicates that increased age translates to decreased event attendance – only 67% of 35–54-year-olds are buying tickets, and Americans over the age of 55 are almost evenly split on interest in attending events at 48% (up 3 points over last year).

“Travel and entertainment go hand-in-hand, and fans are eager to see their favorite performers and sports teams as they return to the stage and field,” says Daniel Durazo, director of external communications for Allianz Partners USA. “But if the show doesn’t go on as planned due to an unexpected covered illness or another covered reason, event ticket insurance can help protect ticket buyers from losing their investment when they can’t make it to their event.”

Link to download graphic: HERE 

Event Ticket Protector from Allianz Partners can reimburse up to 100% of ticket costs, up to $10,000, when an insured customer can’t attend their event for covered situations such as an unexpected illness or job loss. Access to 24/7 assistance through the company’s event hotline also is included. Event Ticket Protector is offered by leading event ticket providers.

The Vacation Confidence Index has been conducted each summer since 2009 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA. A vacation is defined as leisure travel of at least a week to a destination at least 100 miles from home.

Allianz Partners also offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz Partners and available travel policies, please visit

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*Methodology: These are the findings of an Ipsos poll conducted on behalf of Allianz Partners. For this survey, a sample of 2,010 Americans aged 18+ was interviewed from May 2 to 4, 2023 via the Ipsos Online Omnibus. The precision of Ipsos online polls is measured using a credibility interval. In this case, the results are accurate to within +/- 2.5 percentage points, 19 times out of 20, of what the results would have been had all American adults been polled. Quota sampling and weighting were employed in order to balance demographics and ensure that the sample’s composition reflects that of the actual U.S. population, according to data from the U.S. Census Bureau. Credibility intervals are wider among subsets of the population.


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About Allianz Partners
In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Global Assistance Insurance Agency in California (License # 0B01400) and Massachusetts. Allianz Partners USA is part of the Allianz Partners group. Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, our 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

For Allianz Partners USA products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101‐C series or 101‐P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best’s 13 Financial Strength Ratings. Except as otherwise specified, AGA Service Company d/b/a Allianz Global Assistance is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Global Assistance is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Global Assistance and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Global Assistance.