RICHMOND, Va., July 22, 2026 /PRNewswire/ -- From AI-powered trip planning to work-from-anywhere lifestyles, technology is transforming the way Americans travel. New data from Allianz Partners’ Global Travel Confidence Index* (GTCI) notes that today's travelers are increasingly embracing digital tools to plan, manage, and protect their journeys, while also expecting seamless, app-driven experiences every step of the way.
“Technology is transforming how people research, plan and manage travel,” said Emily Hartman, General Manager at Allianz Partners. “Today’s travelers expect seamless digital experiences at every stage of their journey. From AI-powered trip planning to real-time travel assistance, the industry is evolving to meet those expectations, and travel insurance is no exception. Travelers increasingly want protection that is accessible, personalized, and available at their fingertips.”
AI Is Becoming a Mainstream Travel Planning Tool
The rise of artificial intelligence (“AI”) is helping fuel this transformation in travel with more than one-third (37%) of American travelers using or planning to use artificial intelligence to help plan vacations.
Common AI-powered travel activities include:
- Destination recommendations
- Itinerary creation
- Restaurant suggestions
- Budget planning
- Activity recommendations
- Travel research
As travelers increasingly turn to digital assistants and personalized recommendations, the survey suggests AI is rapidly becoming a standard tool for trip planning, particularly among digitally savvy travelers seeking convenience and personalization.
The Rise of Bleisure and Digital Nomads
Technology is also blurring the lines between work and leisure travel, otherwise known as “bleisure”. Bleisure travel, a blend of business and leisure, reflects a broader shift in workplace flexibility and traveler behavior, as remote work technologies continue to enable Americans to extend trips beyond traditional vacation windows. From logging into meetings from beach destinations to extending overseas stays while working remotely, travelers are increasingly building work and leisure into the same journey.
Among American travelers:
- Over one-quarter (28%) of Americans plan to work remotely for a few weeks.
- Almost a quarter (23%) say they aspire to work remotely for several months, embracing a digital nomad lifestyle.
As a result, destinations around the world are adapting to accommodate longer stays and remote workers through expanded co-working spaces, enhanced connectivity, and digital nomad visa programs designed to attract location-independent professionals.
Gen Z and Millennials Are Driving Digital Expectations
As travelers become more digitally connected, their expectations for travel services, including travel protection, are evolving as well.
The survey found that among American travelers who plan to purchase travel insurance:
- Nearly two-thirds (64%) say they expect or value 24/7 access to customer support and emergency assistance through a mobile app.
- Almost half (48%) want the ability to view and manage their policy digitally.
- 45% are interested in starting claims online and having potential disruptions handled automatically.
Gen Z (29%) and Millennials (26%) are significantly more likely than older travelers to prioritize digital user experiences from travel insurance providers. Gen Z travelers are also the most likely to value self-service portals, with 35% preferring the ability to independently manage their travel protection and support needs online. These travelers expect fast, intuitive, and mobile-first interactions throughout their travel journey.
What This Means for the Travel Industry
The GTCI suggest that while destinations still matter, the importance of how travelers experience and manage their journeys is increasingly being shaped by technology, as reflected in the following travel trends:
- Artificial Intelligence Adoption – Travelers increasingly rely on AI-powered planning tools for research and trip organization.
- Remote Work and Bleisure Travel – The distinction between work and leisure travel continues to blur.
- Mobile-First Customer Experiences – Travelers expect support and services to be available through smartphones and apps.
- Self-Service and Automation – Consumers increasingly prefer digital tools that enable self-management and faster resolution of issues.
- Digital Travel Protection – Travel insurance is evolving from a transactional product into a digitally enabled travel companion.
The Allyz®mobile app designed by Allianz Partners is a digital platform for travelers seeking more control over the unpredictable. From accessing medical care to filing and tracking insurance claims, the free-to-download and to use travel solution aims to centralize services that traditionally required multiple calls, forms, or local knowledge.