Social media is a fast-growing channel we use to engage with current customers and reach new ones. We enjoy talking to consumers about seasonal vacation trends and topics that help them with trip planning while inspiring their next adventure.
We moderate frequent group conversations for this purpose across social networks. One of our most popular groups is the #TravelHappy Twitter chat held monthly on the third Thursday, from 1-2pm EST. Johnny Jet and Lee Abamonte join us for these to share their expertise. Our June Twitter chat about Exploring America attracted such a high level of engagement that #TravelHappy was a trending hashtag on Twitter in the U.S.
Another excellent Twitter chat is #TravelSkills, hosted every Friday by Johnny Jet and Chris McGinnis. It was created to educate consumers how to travel wiser to new destinations. We’ve joined them in leading discussions ranging from summer vacation ideas to destinations in Mexico.
Since these social groups often attract a highly engaged audience of travelers, we welcome our knowledgeable travel partners (you or your marketing team) to join us in the conversation and connect with our fans on Twitter, Facebook, or your social media of choice.
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1. “Top Influencers 2017, Travel,” Forbes.