RICHMOND, VA, FEBRUARY 24, 2017 — Global insurance provider Allianz Worldwide Partners won a Gold trophy in the category of PR Campaign – Influencer Marketing and a Silver trophy for Feature Placement Online – Trade Media during the 60th annual Adrian Awards, presented by The Hospitality Sales and Marketing Association International (HSMAI) in New York City. The Adrian Awards Dinner Reception and Gala honored outstanding marketing programs for the hospitality industry in the areas of advertising, public relations and digital marketing.
Allianz Worldwide Partners and its marketing communications agency Finn Partners, were recognized for creating a three-tiered influencer marketing campaign, which incorporated brand ambassadors, travel influencers and content partnerships to raise awareness of its Allianz Global Assistance travel insurance brand.
“I’m honored to accept this Adrian Award on behalf of the talented group of travel influencers we’ve worked with to achieve our goal in raising awareness of the importance of travel insurance,” said Daniel Durazo, director of communications at Allianz Worldwide Partners USA.
Travel influencers were tasked to produce and publicize creative content for Allianz Global Assistance, bringing personality to the brand and elevating travel insurance to a must-have travel accessory when planning vacations. Allianz’s influencer program included well-known travel writers, bloggers and influencers such as Lee Abbamonte, the youngest American to visit every country.
“As a brand ambassador for Allianz Global Assistance, I have the exciting role of finding new, creative ways to bring attention to travel insurance – which is an essential element for ensuring peace of mind when traveling,” said Lee Abbamonte, travel blogger at LeeAbbamonte.com.
In addition to taking home the gold, Allianz Global Assistance also received a silver award for Feature Placement Online – Trade Media for a feature in which the writer told his story of a life-threatening emergency in a foreign country and how Allianz Travel Insurance helped him through it.
Allianz Global Assistance travel insurance* is offered through most major U.S. airlines, leading travel agents, online travel agencies, other travel suppliers and directly to consumers. For more information on Allianz Global Assistance and the policies offered for travelers, please visit: http://www.allianztravelinsurance.com.
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Allianz Global Assistance USA
Allianz Global Assistance USA (AGA Service Company) is a leading consumer specialty insurance and assistance company. We provide insurance to over 25 million customers annually and are best known for our Allianz Travel Insurance plans. In addition to travel insurance, Allianz Global Assistance USA offers tuition insurance, event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. The company also serves as an outsource provider for in-bound call center services and claims administration for property and casualty insurers and credit card companies.
* - Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. For a complete description of the coverage and benefit limits offered under your plan, carefully review your plan’s Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A-" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101-C series or 101-P series, depending on state of residence. Allianz Global Assistance and Allianz Travel Insurance are brands of AGA Service Company. AGA Service Company is the licensed producer and administrator of these plans and an affiliate of Jefferson Insurance Company. The insured shall not receive any special benefit or advantage due to the affiliation between AGA Service Company and Jefferson Insurance Company. Non-insurance benefits/products are provided and serviced by AGA Service Company.