Need to keep your finger on the pulse of travel trends?
Look no further than the 11th annual Vacation Confidence Index* by Allianz Global Assistance. Every year for the past decade, we’ve surveyed American travelers on their vacation plans and spending. We monitor consumers’ perspectives on emerging travel trends, from self-driving cars to our third annual Sharing Economy Index. And we’ve tracked annual vacation** spend since the Great Recession, watching it climb to surpass $100 billion for the first time.
Recognized throughout the travel industry, the Vacation Confidence Index (VCI) offers valuable insights on travel trends for travel organizations, our partners, and countless news and travel media outlets. Learn about emerging trends from our annual index report, press releases and highlights below.
Key findings from our 2019 Index reveal:
› American’s 2019 summer vacation spending will hit a record $101.7 billion, with average vacation spend exceeding $2,000 for the first time in a decade.
› More than half (57%) of Americans did not take a leisure trip longer than four nights in the past year, a trend led by Millennials.
› Six out of 10 Americans say it’s important to take an annual week-long vacation**, but only four out of 10 are confident they’ll take a summer vacation this year, the lowest percentage since 2013.
› Nearly two-thirds of those who aren't confident they'll take a vacation this year cite financial reasons. They either don't have the money to spend (44%) or do not want to spend their money on a vacation (19%).
› Only four out of 10 Americans are likely to use sharing economy services for 2019 summer travel.
Three-quarters of Millennials took at least one micro-cation in the last year—and we figured out why.
Average summer vacation spending to surpass $2,000 for first year on record.
On average, employees use only 41 percent of their vacation days.
Millennials and Gen Xers shifting back to traditional services as major travel brands enter the market.
*Annual indexes sourced from Ipsos polls conducted on our behalf
**A vacation is defined as leisure travel away from home for a week or longer
The VCI is derived from findings of two Ipsos polls conducted on behalf of Allianz Global Assistance. For the telephone survey, a random sample of 1,005 Americans aged 18+ was interviewed by phone from May 30 to June 2, 2019 via the Caravan Omnibus. For the online survey, a sample of 1,005 Americans from the Ipsos I-Say panel was interviewed from May 1st to May 2nd, 2019.
The precision of these polls are measured using a margin of error. In this case, the results are accurate to within +/- 3.5 percentage points, 19 times out of 20, of what the results would have been had all American adults been polled. Quota sampling and weighting were employed in order to balance demographics and ensure that the sample’s composition reflects that of the actual U.S. population, according to data from the U.S. Census Bureau. Margins of error are wider among subsets of the population.
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