Did you know that informed travelers are twice as likely to buy trip insurance?1 To better educate consumers on how travel protection can benefit them, we partner with some of the world’s largest travel brands. We’ve learned that the earlier you can start educating consumers during the research and planning phase, the more likely they are to protect their trip when they book it.
Who better to collaborate with than the early pioneer of travel guides and 24/7 Roadside Assistance in the U.S. and Canada? AAA is among the largest, full-service leisure travel organizations in North America, serving more than 56 million members. It was founded even before the first American automobile was mass-produced (that’s the Ford Model T).
AAA recognized this opportunity to better inform travelers, which led to us kicking off a creative marketing campaign with them last year. Our goal was to help make the sale of travel insurance easier for their agents, which in turn benefits their members by being protected with exclusive TripAssist® insurance plans as well as assistance benefits. Here’s a quick overview of the campaign.
Having been a partner with AAA for more than a quarter century gives us many great insights into the organization’s brand legacy and culture. AAA members, as you know, get exclusive access to valuable benefits, discounts and assistance services, before and during their trip. Our TripAssist® insurance plans compliment AAA’s services by protecting their investment from the unexpected and offering added peace of mind.
Building on the theme of worry-free vacations, we aimed to inspire its members to embark on vacation with a sense of freedom, to seek out enriching, engaging experiences. Our full-service, in-house marketing and creative team developed six different variations of the “Free to Vacation” theme, such as Free to Find Your Inner Child (pictured above) and Free to Defy Gravity.
Check out our AAA “Free to Vacation” video.
“Allianz Global Assistance is a strategic partner that understands our organization and our members’ needs. Aligning two of the most reputable brands in the travel agent market to promote worry-free vacations was a brilliant idea, which in turn helps our agents sell more travel insurance,” said Bill Sutherland, Senior Vice President, Travel and Publishing, AAA National.
We provided AAA with over 80 turnkey creative assets, such as in-store displays, post cards, direct mail, print ads, online banner ads, and videos. The exclusive campaign builds on other marketing materials we equip AAA travel agents with to help increase their sales, such as a marketing toolkit and agent marketing guide.
Contact us to learn more about opportunities for co-branded marketing.
Terms, conditions and exclusions apply.
Insurance benefits underwritten by BCS Insurance Company or Jefferson Insurance Company, depending on your state of residence. Plan(s) only available to U.S. residents and may not be available in all jurisdictions. Allianz Global Assistance and Allianz Travel Insurance are brands of AGA Service Company. AGA Service Company is the licensed producer and administrator of these plans and an affiliate of Jefferson Insurance Company. The insured shall not receive any special benefit or advantage due to the affiliation between AGA Service Company and Jefferson Insurance Company. Non-insurance benefits/products are provided and serviced by AGA Service Company. Consumer may be responsible for charges incurred from outside vendors for assistance or concierge services. Contact AGA Service Company at 800-284-8300 or 9950 Mayland Drive, Richmond, VA 23233 or firstname.lastname@example.org.
1. Allianz proprietary research, 2015
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