RICHMOND, Va., August 14, 2026 – Travel insurance provider Allianz Partners  has revealed that trips booked to Greece have increased 20% since buzz began to build over the Christopher Nolan movie “The Odyssey*.”

The film has caused what some are calling “The Odyssey Effect,” increasing interest in travel to Greece.  Allianz Partners-insured bookings to Greece taking place between June 27 and July 27 increased 20% compared with 2025.

Thanks to its unique and popular attractions, as well as The Odyssey Effect, Greece has been one of Europe’s fastest growing destinations. Allianz Partners’ data showed that 91% of insured customers traveling to Greece flew into Athens to explore the country, while others traveled to the country’s famed islands, including Mykonos, Santorini and Crete.

 The data also found that:

• The average insured trip to Greece reached approximately 11 days, up from roughly nine days in 2025.
• Average ticket costs increased 3% year over year, consistent with broader increases seen across international travel.

While no single factor determines where travelers choose to vacation, Greece's surge comes during a summer in which Greek mythology and Mediterranean landscapes have taken center stage in popular culture. The highly anticipated release of “The Odyssey,” along with continued interest in destination-driven entertainment and social media, may be helping inspire travelers to experience Greece firsthand, a continuation of the "screen-to-scene" travel trend Allianz Partners identified in 2025.

“Greece continues to be one of the most sought-after destinations for American travelers because it offers something for everyone, from a rich history and famous landmarks to coastal escapes and immersive cultural experiences,” said Emily Hartman, General Manager at Allianz Partners. “Travel inspiration today comes from many places, including blockbuster films, streaming shows, social media, and major cultural moments. Whether travelers are revisiting a favorite destination or discovering a new one like Greece, they're making a significant investment in their trips, making it more important than ever to plan ahead and protect their travels with travel insurance.”

Methodology

The data on bookings to Greece was derived from an analysis of insured trips booked through partner websites offering Allianz Partners travel insurance for roundtrip flights departing from U.S. airports to Greece from 6/27/2026–7/27/2026 and 6/27/2025–7/26/2025.

About Allianz Partners

In the United States, Allianz Partners USA (AGA Service Company) offers Allianz Travel-branded travel protection plans and serves millions of customers each year. In addition to travel protection, the company offers event ticket protection, registration protection for endurance events and unique travel assistance services such as international medical assistance and concierge services. AGA Service Company is doing business as Allianz Partners Insurance Agency in Arkansas, California (License # 0B01400) and Hawaii. Allianz Partners is part of the Allianz Partners Group. Allianz Partners Group is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, mobility and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech, high-touch products and solutions that go beyond traditional insurance. Present in over 75 countries, Allianz Partners Group’s 19,400 employees speak 70 languages, handle over 58 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 

**For Allianz Partners products offered and sold in the U.S.: Terms, conditions, and exclusions apply to all plans. Plans are available only to U.S. residents. Not all plans are available in all jurisdictions. Availability of coverage, including the epidemic-related benefits and covered reasons described here, varies by product and by state. Products may not include all benefits or covered reasons described here. All benefits are subject to maximum limits of liability, which may in some cases be subject to sublimits and daily maximums. Benefits and limits vary by plan. For a complete description of the coverage and benefit limits offered under your specific plan, carefully review your plan's Letter of Confirmation/Declarations and Certificate of Insurance/Policy. Insurance coverage is underwritten by BCS Insurance Company (OH, Administrative Office: Oakbrook Terrace, IL), rated "A" (Excellent) by A.M. Best Co., under BCS Form No. 52.201 series or 52.401 series, or Jefferson Insurance Company (NY, Administrative Office: Richmond, VA), rated "A+" (Superior) by A.M. Best Co., under Jefferson Form No. 101–C series or 101–P series, depending on state of residence. A+ (Superior) and A (Excellent) are the 2nd and 3rd highest, respectively, of A.M. Best's 13 Financial Strength Ratings. Except as otherwise specified, Allianz Partners is the licensed producer and administrator of Allianz Travel-branded travel protection plans in the U.S. and an affiliate of Jefferson Insurance Company. Allianz Partners is a mark of AGA Service Company or its affiliates. The insured shall not receive any special benefit or advantage due to the affiliation between Allianz Partners and Jefferson Insurance Company. Plans include insurance and assistance services. Noninsurance benefits/products are provided and serviced by Allianz Partners.

*The booking data and analysis referenced in this release were independently compiled by Allianz Partners. The Odyssey (2026 film), is a production of Universal Pictures and Syncopy, Inc. Universal Pictures and Syncopy, Inc. did not participate in, sponsor, endorse or review this press release.